Brand guide · 2026
RevenuePoint
How to use the RevenuePoint mark, palette, and type — when you partner with us, write about us, or ship co-branded work. Crimson #8B0A39 and navy #0F1A2B are locked. Everything else on this page tells you how to deploy them.
Last updated 2026-04-25 · contact [email protected] with questions.
Section 01 · Logo
§01The wordmark
RevenuePoint is a text-only wordmark. It is set in Fraunces 700 with tight tracking; there is no icon and no italic accent. Use it crimson on light surfaces and paper on dark surfaces. Maintain clear space of at least one half cap-height around the mark.
- Always use the supplied wordmark file — never re-typeset it.
- Three sizes: sm 18px, md 28px, lg 40px. Do not scale below 14px.
- On crimson backgrounds, switch the mark to paper. Never set crimson on crimson.
- Need an SVG, PDF, or PNG? Email [email protected].
Section 02 · Palette
§02Color
Crimson and navy are the only locked brand colors. Everything else in the palette is a neutral or a signal — they earn their place by serving the work, not by competing for attention. There is no green in this system; verified or on-track states use navy.
Brand & supporting
Brand · locked
crimson
#8B0A39
RGB 139 · 10 · 57
Italic accents, primary CTAs, signature mark.
Crimson hover
crimsonDeep
#6B0829
RGB 107 · 8 · 41
Hover state for crimson surfaces only.
Crimson wash
crimsonTint
#F2E0E5
RGB 242 · 224 · 229
Backgrounds for accent rows or feature columns.
Supporting · locked
navy
#0F1A2B
RGB 15 · 26 · 43
Sole secondary brand color. Verified / on-track signal.
Navy mid
navySoft
#2A3F58
RGB 42 · 63 · 88
Chart fills, on-track delta indicators.
Navy wash
navyTint
#DDE3EA
RGB 221 · 227 · 234
Light wash for badges and quiet panels.
Paper & ink
Main page bg
snow
#FCFAF6
RGB 252 · 250 · 246
Default page surface for main content sections and heroes.
Accent surface
paper
#F4EFE6
RGB 244 · 239 · 230
Footer, logo strip, CTA banners, and other deliberate warm accent strips.
Card surface
cream
#FAF6EC
RGB 250 · 246 · 236
Lifted cards, alternating section stripes, secondary surfaces.
Mid neutral
bone
#E8E2D5
RGB 232 · 226 · 213
Section breaks where cream is too close to the surrounding surface.
Hairline rule
rule
#C4BCA8
RGB 196 · 188 · 168
Section dividers, table borders, card edges.
Soft hairline
ruleSoft
#DCD4C0
RGB 220 · 212 · 192
Lighter rules between adjacent components.
Mute label
mute
#7A6F5C
RGB 122 · 111 · 92
Eyebrow and mono labels, secondary text.
Soft mute
muteSoft
#A09683
RGB 160 · 150 · 131
Disabled state, subdued attribution.
Soft dark
inkMid
#4A4239
RGB 74 · 66 · 57
Wordmark on light surfaces and any quiet emphasis that sits between mute and ink.
Soft ink
inkSoft
#2D261E
RGB 45 · 38 · 30
Long-form body where pure ink reads heavy.
Primary text
ink
#1A1612
RGB 26 · 22 · 18
Body copy, headings, navigation.
Signal
At-risk signal
amber
#A86A1F
RGB 168 · 106 · 31
Soft warnings, KPI deltas at risk.
Off-track signal
rust
#A4391E
RGB 164 · 57 · 30
Errors, KPI deltas off-track.
Decorative
gold
#C39A4A
RGB 195 · 154 · 74
Editorial flourish only — drop-cap variant, masthead rule.
Crimson is locked. Do not tint, shade, gradient, screen, or animate it. It earns its weight by showing up sparingly.
Section 03 · Typography
§03Type
Three faces, one job each. Fraunces is the voice — display headings, italic accents, drop caps. Geist carries body and UI. JetBrains Mono carries quantitative content: KPIs, timestamps, attribution lines, micro-labels. All three are free, all three are on Google Fonts.
Display + accents
Aa
Fraunces
Variable · italic
Headings, italic eyebrows, drop caps, decorative numerals.
SourceType ramp
Sizes use fluid clamp() values so they scale between mobile and desktop without hard jumps. Body is capped at 64ch; lede at 56ch; pull-quote at 36ch.
Section 04 · Photography & illustration
§04Imagery
Use
Real, commissioned photography of operational settings — plant floors, distribution centers, pharmacy back-of-house, finance teams at work. Or commissioned diagrammatic illustration in SVG. Until commissioned imagery is available, the system runs on abstract diagrammatic graphics only — flow diagrams, integration maps, KPI patterns.
For co-branded work, request approval for any photography you intend to use alongside the RevenuePoint wordmark.
Don’t use
- "Diverse-team-around-a-laptop" stock photography.
- AI-generated hero images that look AI-generated.
- Purple-gradient abstractions, glassy 3D renders, particle clouds.
- Dashboard mockups of fictional brands or anything that looks like Salesforce / Tableau marketing material.
- Imagery showing screens or features that the product does not actually render.
Section 05 · WCAG 2.2 AA
§05Accessibility
Every text/background pair we publish meets WCAG 2.2 AA at minimum, AAA where it lands without compromising the system. The pairings below are pre-verified against the production palette — use them with confidence.
| Foreground | Background | Ratio | Conformance |
|---|---|---|---|
| ink#1A1612 | snow#FCFAF6 | 15.6:1 | AAA |
| ink#1A1612 | paper#F4EFE6 | 14.6:1 | AAA |
| ink#1A1612 | cream#FAF6EC | 15.2:1 | AAA |
| inkMid#4A4239 | snow#FCFAF6 | 8.7:1 | AAA |
| inkSoft#2D261E | paper#F4EFE6 | 11.8:1 | AAA |
| mute#7A6F5C | paper#F4EFE6 | 4.6:1 | AA body |
| crimson#8B0A39 | paper#F4EFE6 | 7.7:1 | AAA |
| crimson#8B0A39 | #FFFFFF#FFFFFF | 8.7:1 | AAA |
| navy#0F1A2B | paper#F4EFE6 | 16.7:1 | AAA |
| paper#F4EFE6 | navy#0F1A2B | 16.7:1 | AAA (inverse) |
| rust#A4391E | paper#F4EFE6 | 5.4:1 | AA body |
| amber#A86A1F | paper#F4EFE6 | 4.6:1 | AA body |
- Always include a visible focus indicator. Default ring is 2px crimson with 2px offset.
- Keep heading hierarchy semantic (h1 → h2 → h3) — do not pick a heading level for visual weight.
- Make every interactive element keyboard-reachable; tab order must follow reading order.
- Honour prefers-reduced-motion. All cascades collapse to instant; live indicators stop pulsing.
Section 06 · Discipline
§06Do and don’t
Do
Use the wordmark as supplied — Fraunces 700, tight tracking, crimson on light, paper on dark.
Don’t
Recolor, italicise, add an icon, swap fonts, set in all-caps, condense, or apply effects.
Do
Pair crimson and navy on warm ivory or cream. Use navy for verified / on-track signals.
Don’t
Add green anywhere in the system, or swap navy for any other secondary accent.
Do
Set headings in Fraunces, body in Geist, quantitative content in JetBrains Mono.
Don’t
Substitute Inter or system fonts on co-branded surfaces.
Do
Use real photography of operational settings or commissioned diagrammatic SVGs.
Don’t
Use stock "diverse-team-around-a-laptop" photography, AI-generated hero art, or purple-gradient abstractions.
Do
Place the RevenuePoint wordmark on its own line, separated by clear space equal to the cap-height of the mark.
Don’t
Lock the wordmark into a partner logo, fuse it with another mark, or add "by RevenuePoint" trailing text without approval.
Section 07 · Get in touch
§07Brand assets & questions
Need an asset?
Wordmark SVG, PDF, or PNG — plus the palette as Figma styles or a CSS file — are available on request. Email [email protected] and tell us what you’re building. We respond within one business day.
Spotted something off?
If you see the wordmark misused, the palette stretched, or the system applied in a way that breaks these rules, let us know. Same address — [email protected].
Last updated 2026-04-25 · this guide is the public source of truth · changes require sign-off from the RevenuePoint marketing team.