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Fundraising Effectiveness Project · donor retention
The problem
More than half of first-time donors never give a second gift. The second-gift conversation is the one that turns a one-time supporter into a lifetime one, and most nonprofits do not have the staffing to do it personally.
What we do
We build a retention score on every household record, then drive a Marketing Cloud journey that personalizes the second ask. Gift officers get a task only when the personal touch is warranted.
Outcome
Second-gift rate improves because the right donors get the right moves at the right time.